working on behalf of the human condition, I help create + identify emerging opportunities within new + old media. my goal is to improve the dynamic between culture, “consumer,” and quality of life.
clients
Starbucks Barcodes, Inc Freeform Apple TV+ Netflix HBO Max YouTube Showtime A+E Networks NBCUniversal EPiX Viacom Ripple Capital One mastercard Samsung Huawei FCA Group General Motors adidas Diageo Anheuser-Busch RedBull Novartis Kaiser Permanente GoodRX Mango Languages Columbia University Mondelez Focus Brands Kraft Heinz
agencies
Rise and Shine and Partners Civic Entertainment Group Death of Bad Further&Further Gemic Combs Enterprises A Piece of Pie Kantar Futures BDD Flamingo Aurora 3 Smart Revenue GoGorilla Logica Research Neato Agency Axis Mundi Precision Harris Poll Brand IQ
some briefs
what are the mechanics of toxic fandom? what is the cultural significance of transhumanism today? what does the american dream mean for linear cable subscribers? why do teenagers re-watch adult animation? how do luxury sedan drivers want to feel when driving? what is the symbolic value of ‘swagger’ for af-am men? what are the emotional dynamics behind “snacking?” how do the underinsured feel about money and healthcare? what is the relationship between patients, doctors, and sales reps? what fuels lat-am millennials and how do they feel about money? will people trust an AI powered big bank to give financial guidance?
some visible projects
cultural strategy
market research & global brand strategy
research & creative strategy
cultural strategy
mariontanis at gmail