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I create frameworks that recognize culture and consumer behavior. My methodologies include: qualitative research, cultural theory (strategic semiotics, sonic semiotics, and trend forecasting), primary research, and quantitative research.

My deliverables inform strategic development, research initiatives, and cultural sense-making for brands and organizations of all sizes. I've been fortunate to work in nearly every vertical, some of my past clients include Red Bull, Diageo, Kraft, Viacom, Zipcar, Samsung, NBC Universal, Kaiser Permanente, FCA Group, P&G, MasterCard, Capital One, and Mondelez.