An Adjustment in Inquiry —
Big Data and the Future of Technology

This is a relatively short proposal on how to approach rapidly increasing technological advances in decision sciences. I argue for a deeper qualitative inquiry into how futures such as AI and Machine Learning will impact the advertising industry and the consumers they target. I quickly outline research questions, methodologies, and fortify an argument for research alongside a penultimate discussion regarding my own context and understanding of the future (good ol' anthropology!). This work is inspired by an essay published on Ribbonfarm regarding "Manufactured Normalcy" — a must read for anyone in the forecasting industry. Be sure to check out the associated Deck.